Using Google Analytics with Turbolinks

Feb 26, 2017

Read time: 2 mins

I recently wrote about a few roadblocks and tips I found while rebuilding this site on Jekyll. Another somewhat related issue I ran into, was how do I make sure Google Analytics is getting page views sent when using Turbolinks?

The Problem

We’re all familiar with Google Analytics and how it works. You add a script provided by Google, that puts a global ga object with methods and values that we can use to send tracking information to Google. Included by default in the code provided by Google is a call to send a page view.

ga( 'send', 'pageview');

This works great on a regular site, where each page/view is a new page load, which triggers this function to be fired and we get data on the page view. However, Turbolinks doesn’t actually trigger a new page load. It makes a request and swaps out the relevant changes in the DOM. This makes for faster appearing websites, but also adds some complexity when dealing with JavaScript that is intended to run on page load.

How do we fix it?

Luckily, Turbolinks emits several events during its lifecycle, letting you hook in where needed. You can see a full listing of its events here.

The important event here is turbolinks:load – on this event, we can trigger the ga.send() function manually like so:

// CoffeeScript
document.addEventListener "turbolinks:load", (event) ->
    if typeof ga is 'function'
        ga 'send', 'pageview', location.pathname

It’s important to note that I checked to make sure ga was actually available so we don’t error out early in the event that ga isn’t available. And now that we’re calling it manually, make sure to go back and remove the line from the code Google provided so you don’t get duplicates:

// remove this line from the code Google provided
ga( 'send', 'pageview');

And that’s it! This should correctly fire the ga.send() function on each page load even when Turbolinks is running.

Extra Resources

An extremely handy tool when working with Google Analytics has been the Google Analytics Debugger Chrome Extension. It logs debug info into the console for every event coming from GA.